Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. The Logo The Subway logo is a wordmark logo that uses a bold sans serif typeface in capital letters. They designs iconic visual identities and packaging for consumer brands. From a business perspective, it appears as though the new look is working. And those that aspire to join them. After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. Turner Duckworth, the agency behind this rebrand, looked for inspiration from the company’s history to reinvent Subways future visual identity. We are three studios, but one company. And those that aspire to join them. “The new logo is fine, but it’s not timeless,” Vit said. And those that aspire to join them. View Map. See more ideas about Visual identity, Subway, Identity. San Francisco. Jan 20, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Giving an old friend a new look. 40 Chancery Lane. After years of disjointed and outdated imagery, Subway made the choice to invest in its brand via updated packaging, in-store imagery and a revamped logo. It consists of 1 video and 10 images. Subway Subway Visual Identity . The same … Designers: Turner Duckworth: London, San Francisco & New York, London, U.K. Oh, and there’s also an attached 1,533 square feet garage for your fleet of … The… London. Eat in or takeaway? Second, Subway was struggling to carve out a niche. It’s become this iconic piece of design.”. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. Instead of just appearing on the logo, the arrows now literally pointed to different ways that customers can order their subs. This involved playing up its iconic green and yellow coloring as well as its signature arrows. Second, Subway was struggling to carve out a niche. See more projects. The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. 40 Chancery Lane. For one of his latest projects, the studio worked for Subway’s new identity, under the creative direction of Andy Baron and Austria-based photographer Marion Luttenberger. “[Tripodi] realized that the brand was in a situation where it desperately needed a design overhaul,” said Andy Baron, creative director at Turner Duckworth. We are three studios, but one company. A project that the London team works on gets the eyes of the other studios on it. revolving door of both creative agencies and marketers. We design and craft unmistakable brand assets that stand the test of time. September 2020. Turner Duckworth. Opinions on corporate and brand identity work. https://www.behance.net/gallery/58206015/SUBWAY-Visual-Identity-System U.K.-based visual-identity and packaging-design agency Turner Duckworth helped revitalize Subway’s brand identity — from the revamp of the company’s iconic logo last year, to the new colour palette, as well as new packaging, uniforms and signage. Turner Duckworth is a true giant among packaging manufacturers. Turner Duckworth. New York 10014. Work; About Us; Careers; Contact; Tick Tock. Partner at Turner Duckworth, London in London, United Kingdom. Main Navigation. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. Jun 27, 2020 - Unmistakable design for the world's greatest brands. your own Pins on Pinterest This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . It’s become this iconic piece of design.”. Unlock full credits and more with a Source membership. Sort of. The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger. Amazon. United States +1 (212) 463 2400. And those that aspire to join them. Subway says many of the … Second, Subway was struggling to carve out a niche. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Turner Duckworth - Subway. 2018. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America. “If you close your eyes, those are the things you think of when you think of Subway,” Baron said, explaining that the firm wanted to “unlock the potential” of these symbols instead of concocting something brand new. Subway Visual Identity System by Turner Duckworth | Inspiration Grid Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. Unmistakable design for the world's greatest brands. The… Sandwich Bar Sandwiches Menu Board Design Best Banner Flat Design Illustration … In Subway's quest to re-imagine their positioning and décor, the challenge was to create signage systems that are vibrant and unique, while remaining affordable for their very large franchise network. Save my name, email, and website in this browser for the next time I comment. See more ideas about visual identity, subway, visual. “During 2016, Marion teamed up … Aug 29, 2015 - This Pin was discovered by Valentin Moreau. San Francisco. Turner Duckworth: London, San Francisco & New York Client Subway Designer Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Industrial Designer: Piotr Woronkowicz Category Print Logo Country United States of America The revamp was led by Publicis design firm Turner Duckworth, which was tapped by former chief marketing officer Joe Tripodi, who retired from Subway last year. Second, Subway was struggling to carve out a niche. Reclaiming the Rockies. How we looked at the past to create the future for Subway restaurants visual identity. Subway. Burger King. 40 Chancery Lane. Learn More Or Log In . London WC2A 1JA. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. View Map. Discover (and save!) Subway's rebrand focused on cohesively accentuating their existing signature elements. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. According to QSR magazine, remodeled Subway stores experienced an 11% increase in gross profit, while traffic lifted more than 8%, when compared to ones that hadn’t updated yet, a sampling found. Refreshing fresh. Turner Duckworth specializes in visual identity and packaging design for a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. Bottling happiness. The redesign also involved using the chain’s well-known arrows to drive home the fact that Subway has long prided itself on customization, a brand attribute that Baron said the company “invented” and wanted to get more credit for. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy. Subway New Visual Identity System Nov 8, 2017 | Branding , Inspiration The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron , who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. This is the next phase of Subway's evolution following the company's updated brand identity by Turner Duckworth New York, which was rolled out in spring and showcased bright and bold new imagery, new packaging, uniforms, and signage. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Mar 22, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. View Map. Sep 25, 2019 - This Pin was discovered by ilana. Coca-Cola. Subway : Entrant Company: Turner Duckworth: London, San Francisco & New York : Head of Design: David Turner: Head of Design: Bruce Duckworth: Executive Creative Director: Sarah Moffat: Creative Director: Andy Baron: Designer: Andy Baron: Designer: Amelia Irwin: Designer: Drew Stocker: Designer: Nicole Jordan : Designer: Adam Howard: Designer: Gaston Yagmourian: Designer: Robert Williams London WC2A 1JA. Your email address will not be published. And those that aspire to join them. Unmistakable design for the world's greatest brands. Subway Designer Head of Design: David Turner and Bruce Duckworth Andy Baron, Drew Stocker, Amelia Irwin, NicoleJordan, Adam Howard, Gaston Yagmourian, Robert Williams Piotr Woronkowicz Category Print Branding Country United States of America. Credits powered by . Refreshing fresh. Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. It consists of 1 video and 10 images. former chief marketing officer Joe Tripodi, Women Marketers Shatter Stereotypes; Fast Food’s Stuffing Pioneer: Tuesday’s First Things First, Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises, LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process, Friday, Nov. 20 Scoreboard: Fox News Wins Total Prime Time Viewers; MSNBC Wins Total Day Viewers; CNN Wins Adults 25-54, In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. “The new logo is fine, but it’s not timeless,” Vit said. “One of the things that gets a lot of feedback, in particular, is the cup,” he said. As Turner Duckworth says, the logomark is “a symbol that empowers customers to enjoy Subway in any way they choose”. Mar 1, 2020 - Unmistakable design for the world's greatest brands. May 8, 2020 - Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. View Map. United Kingdom +44 (0)20 8994 7190. The project was led by creative director Andy Baron and Austria-based photographer Marion Luttenberger. Tim Hortons. Aug 9, 2019 - Designed by Turner Duckworth. The piece was submitted to the medium: Brand Design within the entry type: Product/Service and the category: Corporate Identity. The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. The logomark is used in such a way that suggests a this-or-that option when eating at Subway. California 94111. Aug 9, 2019 - Designed by Turner Duckworth. An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. Adam Howard. Oct 8, 2019 - Unmistakable design for the world's greatest brands. New York. Mar 1, 2020 - Unmistakable design for the world's greatest brands. “Just by virtue of the way it’s designed, you can see it a mile away. This 2018 Clio Awards Bronze winning entry titled 'Subway Visual Identity ' was entered for Subway by Turner Duckworth: London, San Francisco & New York , San Francisco . Vit called the new logo “stiff and clunky,” adding that it’s “simply another rendition of what the Subway logo has always been,” with a 2019 twist. And those that aspire to join them. Credits powered by Credits powered by . See more projects. Armin Vit, co-founder of graphic design firm UnderConsideration (which did not work on the Subway rebrand), said the new logo was “executed within the trends and normalcy of today’s logos” that typically are marked by their straightforwardness and sans-serif typefaces. The… Trombinoscope Photos De Groupe Cartes De Voeux Mise En Page Graphisme Affiche Visuelle Conception De Site Web Affiches Campagne. London. The company sits between fast-food giants and healthier, more expensive options, so part of the brief involved differentiating the brand to prevent it from languishing in the murky middle. Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity. And we’re really lovin’ it. your own Pins on Pinterest Learn More Or Log In . Tripodi had worked with Turner Duckworth on Coca-Cola’s rebrand about a decade ago while serving as the drink giant’s CMO. He has directly influenced many leading brands and organizations including Anheuser-Busch, BlackRock, General Mills, MillerCoors, Samsung, Subway, the School of Visual Arts, and Visa. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. The… Lisbon’s subway/metro system also had its own custom typeface developed, called Metrolis (full name, Metrolis Sinalética) and it was designed by Freda Sack and David Quay. Like many established brands, the 54-year-old sub purveyor is trying to find relevance in the face of changing consumer tastes. * EXECUTION. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. What is the design process? Marie Han Silloway, Subway’s vp of global brand management and acting creative advertising leader in the U.S., said the chain’s new visual identity was inspired by what they serve. In late 2017, the company tapped Turner Duckworth to lead the food chain’s makeover, the same guys behind Burger King and Subway’s visual rebranding. Turner Duckworth creates unmistakable designs for the world's greatest brands, and those that aspire to join them. Raising a smile. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. See more projects. SAN FRANCISCO . Subway. Turner Duckworth - Subway. From a business perspective, it appears as though the new look is working. Previous Next. San Francisco. 615 Battery Street, Sixth Floor. And those that aspire to join them. For example, when you work for Turner Duckworth, where your clients are the likes of Amazon, Burger King, Coca-Cola, McDonald’s, Samsung and Subway, you can be pretty sure you’ve reached millions of eyeballs. © 2020 Adweek - All Rights Reserved. Subway. A new house with five bedrooms, seven bathrooms, a home theatre, a home office, a gym, two bars—no waiting and a game room. 2018. In Subway's quest to re-imagine their positioning and décor, the challenge was to create signage systems that are vibrant and unique, while remaining affordable for their very large franchise network. “It will feel dated in five to 10 years because it’s operating within today’s standards.”, How Online Media Can Drive Offline Success, Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast, Smartly.io, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. “Just by virtue of the way it’s designed, you can see it a mile away. Second, Subway was struggling to carve out a niche. Title Subway Branding Photographer Marion Luttenberger Creative Director Andy Baron … ... See more projects. U.K.-based visual-identity and packaging-design agency Turner Duckworth helped revitalize Subway’s brand identity — from the revamp of the company’s iconic logo last year, to the new colour palette, as well as new packaging, uniforms and signage. 40 Chancery Lane. Give us a brief overview of how the team works at Turner Duckworth? Credits powered by . The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC) and Creative Director Andy Baron, who brought in Austria-based Photographer and Designer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand. Their client list includes a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, McDonald's, MillerCoors and Samsung. Turner Duckworth’s San Francisco team broke the project down into three steps: decluttering; highlighting standouts about the brand; and identifying latent opportunities that weren’t already being mined. United Kingdom +44 (0)20 8994 7190. First, Subway wanted Turner Duckworth to focus on creating an in-store experience that would resonate with consumers. Design director for brand and photography guidelines, sandwich & packaging photography suite, and case study video. Refreshing fresh. How we crafted a visual identity for pizza lovers of all generations with Little Caesars ®. Turner Duckworth specializes in visual identity and packaging design for a broad range of consumer businesses, including Amazon, Coca-Cola, Visa, Levi's, Subway, Little Caesars, Burger King, … London. Discover (and save!) Raymond Duckworth, Alternate Edgar Paz, Alternate Society of Hispanic Professional Engineers (SHPE-LA) ... Sonya Turner, DEOD X Marisela Villar, DEOD X Bruce Warrensford, Director, Contract Administrator (Transit Operations Support) ... Water Pipe Installation and Westside Subway Advanced Utility Relocation (La Cienega Station). An assessment of Subway’s existing visual identity found that it lacked cohesion, which made many of the brand’s elements feel disparate. Subway’s dynamic new visual identity system was developed by Turner Duckworth, an award-winning creative agency with studios in San Francisco, London and New York. 40 Chancery Lane. Turner Duckworth.
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